Be cautious when using the trademarks of others… even when you are simply advertising a product or promoting something as mundane as the “Super Bowl” or “March Madness.” Both of the terms used in the aforementioned example are federally trademarked and that trademark should be noted in any advertising or promotional material. You should neverContinue reading “Pitfalls of Trademark Use in Advertising and Promotion”
Category Archives: Trademark
UK Court Rules that Nestle Cannot Trademark the Kit Kat Shape
A court in the United Kingdom recently held that Nestle cannot trademark the shape of its chocolate Kit Kat bar. This may pave the way for competitors such as Cadbury to make a similarly shaped bar. Nestle plans to appeal this decision. CLICK HERE FOR FULL ARTICLE
McDonald’s Loses EU “Big Mac” Trademark
Irish fast food chain, Supermac, has successfully challenged McDonald’s EU trademark BIG MAC. After reviewing the mark, the EU Intellectual Property Office found that evidence submitted by McDonald’s was insufficient to support its use. The BIG MAC trademark registration was canceled and Supermac is now free to expand within the UK and EU. CLICK HEREContinue reading “McDonald’s Loses EU “Big Mac” Trademark”